Wednesday, September 28, 2011

Product Placement Wednesday - Airwaves Gum

If you are like me, I love to pick up new food items when traveling. When in Europe, I found myself especially fascinated by the candy selection. While I try not to eat a lot of candy, I adore it. Maybe that's why I still love Willy Wonka and the Chocolate Factory so much? I would kill to be allowed in that room made of candy! Mmmm candy....

So this week's product - Airwaves (made by Wrigley) is actually considered a "wellness" gum (which I consider candy even though you don't eat it) so it is really more of a health food. I discovered it on a trip to the UK and have become a little obsessed. The gum has a menthol core which is extremely powerful. I love it because it knocks out bad breath and then the flavor shifts to become a delightful chewing gum. I will be honest though that some people find the menthol portion of the gum too intense and liken it to medicine. The Menthol & Eucalyptus is the most common and popular flavor though there are a variety of flavors that vary throughout Europe and Asia. My personal favorite - Spicy Cocktail - has unfortunately long been discontinued. Black Current and Honey & Lemon are other great ones and are currently available in Asia. There are a variety of other flavors I have not had the pleasure to try yet but would welcome feedback from anyone that has tried them!

How do you get this delicious gum? Personally I have anyone going to a country that carries Airwaves to pick me up a few packs. You can also order from or British Delights. I tried writing to Wrigley to see if they would start carrying it in the US and was told "This is a product specially formulated for our overseas consumers." or something like that. Stupid Wrigley.

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